General Idea

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Designs that look complicated yet simple is a concept that General Idea Founder and Chief Designer, Choi Bum Suk, manages with aplomb. Hailing from the wonderfully fashion-forward, quirky town of Seoul, Korea, Choi takes his inspiration from his ever-evolving city for a collection that includes simple yet delicately decadent structured shirts, cropped trousers and asymmetrical dresses, all in a pared-down colour palette. Now a firm favourite of New York Fashion Week, Choi proves that with clever tailoring and elegant design, even the simplest of pieces can make the strongest statements.

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9 results

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  • General Idea

    Wide-leg Trousers

    Regular Price: HKD 1,293.00

    Special Price HKD 905.10

  • General Idea

    Oversized Graphic T-shirt

    Regular Price: HKD 649.00

    Special Price HKD 454.30

  • General Idea

    Distressed Slim-fit Jeans

    Regular Price: HKD 1,511.00

    Special Price HKD 1,057.70

  • General Idea

    Printed Hem Shorts

    Regular Price: HKD 1,080.00

    Special Price HKD 756.00

  • General Idea

    Patch-pocket Oversized Jacket

    Regular Price: HKD 1,942.00

    Special Price HKD 1,359.40

  • General Idea

    Pullover Shirt

    Regular Price: HKD 862.00

    Special Price HKD 603.40

  • General Idea

    Sleeveless Coat

    Regular Price: HKD 2,373.00

    Special Price HKD 1,661.10

  • General Idea

    Sleeveless Pullover Shirt

    Regular Price: HKD 649.00

    Special Price HKD 454.30

  • General Idea

    Oversized Shirt

    Regular Price: HKD 1,511.00

    Special Price HKD 1,057.70